Written question asked by Debra Shipley (Labour) on Tuesday, 11 November 2003, in the House of Commons. It was due for an answer on Tuesday, 18 November 2003. It was answered by Baroness Morris of Yardley (Labour) on Tuesday, 18 November 2003 on behalf of the Department for Culture, Media and Sport.

Dept for Culture Media and Sport

Question: To ask the Secretary of State for Culture, Media and Sport, what estimate she has made of the revenue received by each of the commercial television channels from selling advertising airtime slots for food and drink products in each of the last five years; what estimate she has made of the percentage of revenue gained from selling advertising airtime during children's television scheduling which was used to (a) buy in and (b) make children's television programmes by each of the commercial television channels in each of the last five years; what information her Department collates on the revenue spent by commercial television companies to (a) buy in and (b) commission children's television programmes. - Includes figures.

Answer: Ms Shipley: To ask the Secretary of State for Culture, Media and Sport (1) what estimate she has made of the revenue received by each of the commercial television channels from selling advertising airtime slots for food and drink products in each of the last five years; [138677] (2) what estimate she has made of the percentage of revenue gained from selling advertising airtime during children's television scheduling which was used to (a) buy in and (b) make children's television programmes by each of the commercial television channels in each of the last five years; [138678] (3) what information her Department collates on the revenue spent by commercial television companies to (a) buy in and (b) commission children's television programmes. [138679] Estelle Morris: The Department has not collated or made estimates of such data. However, we understand from figures made available by ITV to the Independent Television Commission that the total programme budget for Children's ITV in 2002 was £37.5 million and the total value of the breaks for food and drink brands in Children's ITV aimed at children was £17.3 million.

Secondary information

Type: Written question
Reference: 413 c765W; 138677;138678;138679
Session: 2002-03
Subjects: Children Advertising Broadcasting programmes Commercial broadcasting Expenditure Food Income Procurement Television Television channels
Contains statistics: Yes
Link: View this Written question on www.publications.parliament.uk