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Alcohol

I hear what the hon. Gentleman says about voluntary advertising codes, but the Committee heard lots of evidence that that was not working. We have been there before with the tobacco industry, which claimed that it could behave, advertise and promote responsibly—but that simply did not work. It flew in the face of common sense to think that it would, because what it was really interested in was making profits. In evidence submitted to the Committee, we saw campaign after campaign in which producers were not sticking to the spirit, let alone the letter, of the rules, including prohibitions on promoting to under-25s and not associating alcohol with glamour or success. This fond belief that the industry can promote itself does not bear much examination.