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London Olympic Games and Paralympic Games (Amendment) Bill

I accept that the 1908 and 1948 Olympics were nothing like as commercialised as next year’s will be. Such commercialism probably goes back to the Olympiads in 1984 in Los Angeles and 1996 in Atlanta. There is a sense that there has been creeping power in the hands of large commercial interests, with ever more draconian measures being put in place. For example, particular brands of soft drink will be barred within a particular radius. Has that always been the case in the modern Olympic era since there has been more commercialisation, or have commercial interests used an increasing amount of strength to ensure that we have the draconian measures that we will debate today?