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Written question asked by Stephen Doughty (Labour) on Monday, 9 February 2015, in the House of Commons. It was due for an answer on Thursday, 12 February 2015 (named day). It was answered by Anna Soubry (Conservative) on Thursday, 12 February 2015 on behalf of the Ministry of Defence.


Defence Discount Service

Question

To ask the Secretary of State for Defence, what the advertising budget is for the Defence Discount Service campaign; and how much his Department has spent on (a) television, (b) newspaper, (c) online, (d) radio and (e) other forms of advertising using the phrase Defence Discount Service since January 2012.

Answer

The Ministry of Defence (MOD) does not incur any costs in respect of advertising the Defence Discount Service. Advertising the scheme is the responsibility of Blue Light Card Ltd which provides this service at no cost to the MOD.


Secondary information

Type
Written question
Reference
223856
Session
2014-15
Subjects
Advertising Defence Discount Service
Contains statistics
Yes
Link
View this Written question on www.parliament.uk