Written question asked by Christian Matheson (Labour) on Monday, 20 April 2020, in the House of Commons. It was due for an answer on Wednesday, 22 April 2020. It was answered by Chloe Smith (Conservative) on Monday, 27 April 2020 on behalf of the Cabinet Office.
Newspaper Press: Coronavirus
- Question
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To ask the Minister for the Cabinet Office, what criteria were used to select the (a) national and (b) regional or local newspapers that carried Government's coronavirus crisis advertising wraparound in April 2020.
- Answer
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The Government has developed a strong national campaign to provide information and reassurance to the public about COVID-19. As part of this, we have utilised advertising in over 600 national, regional and local titles across England, Scotland, Wales and Northern Ireland, reaching 49 million people a month.
As with any media planning approach, titles are selected on their ability to engage with audiences at a national, regional and local level.
Secondary information
- Type
- Written question
- Reference
- 37725
- Session
- 2019-21
- Related items
- Grouped for answer
- Yes
- Subjects
- Newspaper press Coronavirus
- Link
- View this Written question on www.parliament.uk
Librarians' tools
- Timestamp
- 2025-09-24 16:24:10 +0100
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- http://data.parliament.uk/writtenparliamentaryquestion/commons/2019-21/37725
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