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Written question asked by Baroness Debbonaire (Labour) on Monday, 27 April 2020, in the House of Commons. It was due for an answer on Wednesday, 29 April 2020. It was answered by Chloe Smith (Conservative) on Monday, 11 May 2020 on behalf of the Cabinet Office.


Local Broadcasting: Public Health England

Question

To ask the Minister for the Cabinet Office, if he will make an assessment of the potential merits of ring-fencing advertising slots bought by Public Health England for use on community radio and for non-profit local TV broadcasters.

Answer

Further to the answers given to PQs 37724 and 37725 on 27 April 2020, in light of the Coronavirus pandemic, the Government has developed a national campaign to provide information, guidance and reassurance to the public.

The campaign spans owned, earned and paid-for channels, including local radio and TV, to maximise reach and engagement. We are constantly reviewing our use of each of these channels and amending campaign activity accordingly to ensure our messaging reaches as many people as possible.


Secondary information

Type
Written question
Reference
40661
Session
2019-21
Related items
Newspaper Press: Coronavirus
Monday, 27 April 2020
Written questions
House of Commons
Newspaper Press: Coronavirus
Monday, 27 April 2020
Written questions
House of Commons
Grouped for answer
Yes
Subjects
Publicity Local broadcasting Television Public Health England
Link
View this Written question on www.parliament.uk