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Written question asked by Lucy Powell (Labour) on Monday, 7 March 2022, in the House of Commons. It was due for an answer on Thursday, 10 March 2022 (named day). It was answered by Nigel Adams (Conservative) on Thursday, 10 March 2022 on behalf of the Cabinet Office.

Evening Standard: Advertising

Question

To ask the Minister for the Cabinet Office, whether the UK Communications Agency classified the Evening Standard as a regional or national newspaper for the purposes of advertising spend in (a) 2018, (b) 2019, (c) 2020, (d) 2021 and (e) 2022.

Answer

The Evening Standard is classified as a regional title. However, due to the coverage and reach that the publication has with the general public and businesses, it is sometimes added to national titles if an upweight is required in the London area.

Spend data for the whole of government is not held centrally by the Cabinet Office. However, the Cabinet Office publishes expenditure for its own department, including on public information campaigns, on a rolling monthly basis on GOV.UK as part of routine government transparency arrangements.

Secondary information

Type
Written question
Reference
135509
Session
2021-22
Grouped for answer
Yes
Subjects
Advertising Evening Standard
Link
View this Written question on www.parliament.uk