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(6) how much was spent on creative development of advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement.
(6) how much was spent on creative development of advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement.
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301514
House
House of Commons
(5) how much was spent on press advertisements for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
(5) how much was spent on press advertisements for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301513
House
House of Commons
(4) how much was spent on radio advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
(4) how much was spent on radio advertising for Sure Start Children's Centres in each financial year since 2004; how much expenditure is planned for 2009-10; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301512
House
House of Commons
(3) how many promotional leaflets for Sure Start Children's Centres were sent out by door drop in each financial year since 2004; how many are planned for 2009-10; in which (a) post code areas and (b) local authority wards such door drops have taken place in each financial year since...
(3) how many promotional leaflets for Sure Start Children's Centres were sent out by door drop in each financial year since 2004; how many are planned for 2009-10; in which (a) post code areas and (b) local authority wards such door drops have taken place in each financial year since...
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301511
House
House of Commons
(2) how many changes of design have taken place for Sure Start Children's Centre signage since 2004; what the reasons were for each change; and if he will make a statement;
(2) how many changes of design have taken place for Sure Start Children's Centre signage since 2004; what the reasons were for each change; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301510
House
House of Commons
To ask the Secretary of State for Children, Schools and Families (1) how much was spent on communications and publicity for Sure Start centres in each year since 2004; how much he plans to spend in 2009-10; and if he will make a statement;
To ask the Secretary of State for Children, Schools and Families (1) how much was spent on communications and publicity for Sure Start centres in each year since 2004; how much he plans to spend in 2009-10; and if he will make a statement;
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
19 November 2009
For answer on
23 November 2009
Answered on
8 April 2010
The information requested is as follows:301509On 16 March, the Prime Minister announced that Government had met its target for 3500 Sure Start Children's Centres. It is important that all families with young children are aware of the range of services available, and where their local children's centre is. The Department undertook analysis in early 2009 of current research which highlighted a lack of awareness about the range of services available or that it is a universal service. The Department has therefore run the first ever national communications campaign to boost awareness of children's centres which commenced September 2009 and early evaluation is positive—with an increase of over 40 per cent. in the number of parents (in areas targeted by the campaign) who know about their local children's centre.The amount spent on communications and publicity for children's centres in each year is set out in the following table. It is not possible to provide figures back to 2004, because children's centre communications activity was incorporated into wider communications budgets covering early years and childcare. The amount spent in 2009-10 is higher than previous years as 2009-10 is when the Department ran its first national communications campaign for Sure Start Children's Centres, and represents 0.29 per cent. of the total 2009-10 programme budget for Sure Start Children's Centres.
301510Since 2004, there have been two updates to the branding guidelines for Sure Start Children's Centres, both of which set out expectations for how external signage should look. The first update was in March 2006, which established Sure Start as the overall brand for all services for 0 to 5-year-olds and created a new SureStart logo. A further update to branding guidelines was made in March 2009, to reflect the establishment of the national network of Sure Start Children's Centres.301511As part of the national communications campaign an estimated 2,400,000 leaflets advertising Sure Start Children's Centres were sent to specific postcodes via door drops (see Tables 2 and 3). The postcodes in Table 2 were selected according to population density and deprivation and those in Table 3 according to rurality and deprivation. We do not hold details of which local authority wards these postcodes represent and have supplied details of the upper tier local authority in Tables 2 and 3. A copy of tables 2 and 3 will be placed in the Libraries. Local authorities and individual centres may have conducted their own door drop leaflet distribution, but this information is not collected by the Department. Door drop leaflet distribution is an effective way of targeting potential users of children's centres among families who may be less likely to access children centres.301512National radio advertising for Sure Start Children's Centres started for the first time in 2009-10. The total amount spent on radio advertising in 2009-10 was £951800. Radio advertising is effective at building awareness on a national level and reaching out to parents who may be unaware of children's centres and the services they offer.301513Press advertising for Sure Start Children's Centres started in 2008-09 and 2009-10. The total amount spent on press advertising in 2008-2009 was £150,000; and in 2009-10 it was £831 600. Press advertising is particularly useful in conveying the range of services available at children's centres.301514The Department commissioned specialist creative development of advertising for Sure Start Children's Centres in 2009-10 only. The total amount spent was £87,300 in 2009-10. The creative development is a crucial part of the planning process. This research helps us to understand whether the advertisements are clear and engaging for the audience before they are rolled out nationally. This ensures that we can receive the optimum return on investment.
| Table 1: Specific Sure Start Children's Centres related communications to the public | |
|---|---|
| Financial Year | Amount (£) |
| 2007-08 | 35,800 |
| 2008-09 | 188,100 |
| 2009-10¹ | 3,418,600 |
| ¹ As at 23 March 2010 |
Subjects
Publicity; Children's centres
Date
8 April 2010
Reference
508 c1561-2W; 301509
House
House of Commons
To ask the Secretary of State for Energy and Climate Change what procedures his Department has put in place to evaluate the effectiveness of the Act on Carbon Dioxide advertising campaign; and if he will make a statement.
To ask the Secretary of State for Energy and Climate Change what procedures his Department has put in place to evaluate the effectiveness of the Act on Carbon Dioxide advertising campaign; and if he will make a statement.
Asked by
Peter Ainsworth
(Conservative)
Answered by
Joan Ruddock
(Labour)
Answering body
Department of Energy and Climate Change
Type
Written questions
Status
Answered
Tabled on
18 March 2010
For answer on
23 March 2010
Answered on
8 April 2010
[holding answer 23 March 2010]: The Act On CO2 advertising campaign is designed to encourage individuals to make the changes in behaviour necessary to reduce carbon emissions, and mitigate the effects of climate change. The Department evaluates the campaign using a range of measures: Pre and post campaign omnibus surveys to assess shifts in awareness, attitudes and claimed behaviour; number of website visits, indicating the degree to which the campaign has generated a desire among the public to find out more; click-through rates from online display advertisements; where applicable, number of telephone calls generated; number of visits to the Act On CO2 carbon calculator and assessment from third party partners of the success of the campaign.
Subjects
Advertising; Climate change; Publicity; Carbon emissions
Date
8 April 2010
Reference
508 c1521W; 323816
House
House of Commons
To ask the Secretary of State for Children, Schools and Families how much his Department has spent on (a) Ministerial photoshoots and (b) production of videos in which Ministers appear in the last three years for which figures are available.
To ask the Secretary of State for Children, Schools and Families how much his Department has spent on (a) Ministerial photoshoots and (b) production of videos in which Ministers appear in the last three years for which figures are available.
Asked by
Lord Hammond of Runnymede
(Conservative)
Answered by
Lord Coaker
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
4 December 2009
For answer on
8 December 2009
Answered on
7 April 2010
In the last three years for which figures are available, this Department and its predecessor, the Department for Education and Skills, spent the following on (a) ministerial photoshoots:
and (b) production of videos in which Ministers appear:
| £ | |
| 2006-07 | 2949.88 |
| 2007-08 | 2614.4 |
| 2008-09 | 1362.73 |
| £ | |
| 2006-07 | 104,091.89 |
| 2007-08 | 74,231.92 |
| 2008-09 | 89,099.21 |
Subjects
Publicity; Department for Children, Schools and Families
Date
7 April 2010
Reference
508 c1450W; 305511
House
House of Commons
To ask the Secretary of State for Energy and Climate Change how much his Department has spent on advertising aimed at raising awareness of climate change among (a) all people and (b) people under the age of 18 since its establishment.
To ask the Secretary of State for Energy and Climate Change how much his Department has spent on advertising aimed at raising awareness of climate change among (a) all people and (b) people under the age of 18 since its establishment.
Asked by
Sammy Wilson
(Democratic Unionist Party)
Answered by
Joan Ruddock
(Labour)
Answering body
Department of Energy and Climate Change
Type
Written questions
Status
Answered
Tabled on
24 February 2010
For answer on
26 February 2010
Answered on
6 April 2010
Act on CO2 advertising is aimed at adults.Invoiced media costs for the climate literacy advertising strand of the Act on CO2 campaign are £4.78 million, inclusive of fees and exclusive of VAT.The Department has not bought advertising for the Act on CO2 campaign—or any other campaign activity—specifically aimed at under-18s.
Subjects
Climate change; Publicity
Date
6 April 2010
Reference
508 c1225W; 319424
House
House of Commons
To ask the Secretary of State for Children, Schools and Families what his Department's budget for publicity and advertising was in the latest year for which figures are available; and if he will make a statement.
To ask the Secretary of State for Children, Schools and Families what his Department's budget for publicity and advertising was in the latest year for which figures are available; and if he will make a statement.
Asked by
David Laws
(Liberal Democrat)
Answered by
Diana Johnson
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
4 February 2010
For answer on
8 February 2010
Answered on
24 March 2010
The Department's spend on advertising in 2008/09 was £13,891,106, as outlined in the following table. The figures include media spend but do not include production and fees.
| Campaign title | Spend (£) |
| Diplomas | 2,432,819 |
| STEM | 1,745,192 |
| Who Do We Think We Are | 2,433 |
| National Year of Reading | 259,682 |
| Teenage Pregnancy | 1,527,527 |
| MFL | 1,719,247 |
| STEM—Sugar Magazine Advertorial | 8,358 |
| Summer Holidays Affordable Childcare | 202,543 |
| Guardian Education Advertorial | 11,040 |
| DCSF—Early Years Foundation | 23,542 |
| DCSF Media Only Campaigns | 349,768 |
| 14-19 Reform Campaign | 941,597 |
| Diploma Employer Engagement | 602,300 |
| Alcohol and Young People Campaign | 1,160,103 |
| Diplomas March Campaign | 1,885,861 |
| ParentLine March Campaign | 41,535 |
| Frank 2008/09 | 977,559 |
| Total | 13,891,106 |
Subjects
Publicity; Department for Children, Schools and Families
Date
24 March 2010
Reference
508 c358W; 316570
House
House of Commons
To ask the Secretary of State for Children, Schools and Families how much has been spent on public relations in respect of Sure Start children's centres in each year since 2004; how much is planned to be spent in 2009-10; and if he will make a statement.
To ask the Secretary of State for Children, Schools and Families how much has been spent on public relations in respect of Sure Start children's centres in each year since 2004; how much is planned to be spent in 2009-10; and if he will make a statement.
Asked by
Bill Wiggin
(Conservative)
Answered by
Baroness Primarolo
(Labour)
Answering body
Department for Children, Schools and Families
Type
Written questions
Status
Answered
Tabled on
30 November 2009
For answer on
2 December 2009
Answered on
22 March 2010
The amount spent on public relations in respect of Sure Start Children's Centres is set out in the following table. Children's Centres are becoming a universal service for young children and their families—it is important that all families are aware of the services centres offer and are able to access them. So this financial year, a major national communications campaign, including public relations activities, has been funded to raise awareness of children's centres.
| Table 1: Spending on public relations specifically related to Sure Start children's centres where figures are available since 2004 | |
|---|---|
| Financial Year | Amount (£) |
| 2009/10 | 346,000 |
| 2008/09 | 13,000 |
| 2007/08 | 35,000 |
Subjects
Publicity; Public relations; Children's centres
Date
22 March 2010
Reference
508 c91W; 304044
House
House of Commons
The hon. Gentleman knows that, while not naming and shaming as such, we support visibility of outcomes in the criminal justice system. That is why the Ministry of Justice introduced orange jackets for community offenders 18 months ago, why we are trying to get individuals involved in picking projects for community work, and why we are trying to ensure that the community knows what happens to people—the outcomes of criminality. Those matters are important, and I hope that the hon. Gentleman supports them.
The hon. Gentleman knows that, while not naming and shaming as such, we support visibility of outcomes in the criminal justice system. That is why the Ministry of Justice introduced orange jackets for community offenders 18 months ago, why we are trying to get individuals involved in picking projects for community work, and why we are trying to ensure that the community knows what happens to people—the outcomes of criminality. Those matters are important, and I hope that the hon. Gentleman supports them.
Answered by
Lord Hanson of Flint
(Labour)
Asked by
Philip Hollobone
(Conservative)
Answering body
Home Office
Type
Oral answers to questions
If we are to improve the public's confidence in our criminal justice system, do we not need much less sympathising and understanding of why criminals commit crime, and much more naming and shaming?
Subjects
Publicity; Sentencing
Date
22 March 2010
Reference
508 c17
Chamber / Committee
House of Commons chamber
House
House of Commons
If we are to improve the public's confidence in our criminal justice system, do we not need much less sympathising and understanding of why criminals commit crime, and much more naming and shaming?
If we are to improve the public's confidence in our criminal justice system, do we not need much less sympathising and understanding of why criminals commit crime, and much more naming and shaming?
Asked by
Philip Hollobone
(Conservative)
Answering body
Home Office
Oral questions - 1st Supplementary
Status
Answered
Answered on
22 March 2010
The hon. Gentleman knows that, while not naming and shaming as such, we support visibility of outcomes in the criminal justice system. That is why the Ministry of Justice introduced orange jackets for community offenders 18 months ago, why we are trying to get individuals involved in picking projects for community work, and why we are trying to ensure that the community knows what happens to people—the outcomes of criminality. Those matters are important, and I hope that the hon. Gentleman supports them.
Subjects
Publicity; Sentencing
Date
22 March 2010
Reference
508 c17
Chamber / Committee
House of Commons chamber
House
House of Commons
If he will provide support to Northamptonshire police's project to publicise sentencing outcomes from Crown courts and magistrates courts.
If he will provide support to Northamptonshire police's project to publicise sentencing outcomes from Crown courts and magistrates courts.
Asked by
Philip Hollobone
(Conservative)
Answered by
Lord Hanson of Flint
(Labour)
Answering body
Home Office
Oral questions - Lead
Status
Answered
Tabled on
16 March 2010
For answer on
22 March 2010
Answered on
22 March 2010
The Government recognise the importance of providing communities with information about those brought to justice. Through the policing pledge, forces have committed to publicising local outcomes regularly. Her Majesty's Courts Service continues to support that work, including developing a website, which will enable magistrates court outcomes to be accessible to the public online.
Subjects
Publicity; Sentencing
Date
22 March 2010
Reference
508 c17; 322962
Chamber / Committee
House of Commons chamber
House
House of Commons
The Government recognise the importance of providing communities with information about those brought to justice. Through the policing pledge, forces have committed to publicising local outcomes regularly. Her Majesty's Courts Service continues to support that work, including developing a website, which will enable magistrates court outcomes to be accessible to the public online.
The Government recognise the importance of providing communities with information about those brought to justice. Through the policing pledge, forces have committed to publicising local outcomes regularly. Her Majesty's Courts Service continues to support that work, including developing a website, which will enable magistrates court outcomes to be accessible to the public online.
Answered by
Lord Hanson of Flint
(Labour)
Asked by
Philip Hollobone
(Conservative)
Answering body
Home Office
Type
Oral answers to questions
If he will provide support to Northamptonshire police's project to publicise sentencing outcomes from Crown courts and magistrates courts.
Subjects
Publicity; Sentencing
Date
22 March 2010
Reference
508 c17
Chamber / Committee
House of Commons chamber
House
House of Commons
To ask Her Majesty's Government what assessment they have made of the public information programme informing patients about summary care records in the National Health Service and the choices open to them.
To ask Her Majesty's Government what assessment they have made of the public information programme informing patients about summary care records in the National Health Service and the choices open to them.
Asked by
Lord Rea
(Labour)
Answered by
Baroness Thornton
(Labour)
Type
Written questions
Status
Answered
Answered on
18 March 2010
A review of the public information programme was undertaken during the early adopter phase of the summary care record (SCR) programme so that the lessons from that phase could be learnt, and the programme updated, ahead of national rollout of the SCR. Research and interviews conducted provided the basis for an updated SCR public information programme toolkit, which was published in June 2009.
As a result of the review the process to opt out of having a SCR was made easier. Information to inform patients' choices is accessible and is available in a wide range of languages and formats, including large print, easy read, audio and Braille. Patients can also telephone a dedicated National Health Service care records service information line for advice, where translation services are available for patients for whom English is not their first language.
Subjects
NHS; Publicity; Medical records
Date
18 March 2010
Reference
2604; 718 c226-7WA
House
House of Lords
Type
Select Committee reports; House of Lords papers;
Parliamentary committees
Committee
Select Committee on Communications
Subjects
BBC; Digital broadcasting; Cost benefit analysis; Commercial broadcasting; Broadcasting reception; Finance; Motor vehicles; Publicity; Radio; Television; Digital UK; Digital switchover help scheme
Date
18 March 2010
Reference
HL 100 2009-10
House
House of Lords
To ask the Secretary of State for Energy and Climate Change how much his Department had spent on its advertising campaign Act on CO2 at the latest date for which information is available.
To ask the Secretary of State for Energy and Climate Change how much his Department had spent on its advertising campaign Act on CO2 at the latest date for which information is available.
Asked by
Sammy Wilson
(Democratic Unionist Party)
Answered by
Joan Ruddock
(Labour)
Answering body
Department of Energy and Climate Change
Type
Written questions
Status
Answered
Tabled on
24 February 2010
For answer on
26 February 2010
Answered on
17 March 2010
DECC was created in October 2008, however the Save Money, Save Energy campaign was launched in September 2008, therefore figures reported are from the start of that campaign.From September 2008 to March 2009, invoiced cost on DECC's Act on CO2 advertising campaign was £10.19 million inclusive of fees, exclusive of VAT and covers all costs associated with the campaign.From April 2009 to 16 March 2010, the estimated cost was £9.98 million inclusive of fees, exclusive of VAT and covers all costs associated with the campaign.
Subjects
Climate change; Publicity
Date
17 March 2010
Reference
507 c937W; 319440
House
House of Commons
To ask the Secretary of State for Work and Pensions what her policy is on the provision of (a) information and (b) information leaflets on (i) attendance allowance and (ii) other welfare benefits in (A) post offices, (B) libraries and (C) other public places.
To ask the Secretary of State for Work and Pensions what her policy is on the provision of (a) information and (b) information leaflets on (i) attendance allowance and (ii) other welfare benefits in (A) post offices, (B) libraries and (C) other public places.
Asked by
Lord Horam
(Conservative)
Answered by
Helen Goodman
(Labour)
Answering body
Department for Work and Pensions
Type
Written questions
Status
Answered
Tabled on
10 March 2010
For answer on
17 March 2010
Answered on
17 March 2010
There is currently no contractual agreement between the Department for Work and Pensions and the Post Office for the display of leaflets about attendance allowance or any welfare benefits.While there is no national agreement for the display of leaflets at libraries, doctors surgeries, council offices and citizens advise bureaux there are a number of routes that ensure the availability of leaflets at these locations:"The Pension Service's local service teams, located throughout England, Scotland and Wales, have local partnerships with external organisations and formally monitor the use and availability of leaflets at 'Hard Copy Information Points' on partner premises. They also share local knowledge and experience of which leaflets are the most popular and most useful to our customers.""The 62,000 subscribers to the Central Office of Information's Publicity Register receive a quarterly magazine called 'Touchbase' which provides details of current and forthcoming information campaigns. Subscribers are also able to order leaflets directly from the Department through its on-line catalogue of information products.""The Department has a commercial agreement in place to provide key Pension Service and Disability and Carer Service leaflets in more than half of all doctors waiting rooms and pharmacies across the UK. The cost of this service is met directly by the Department and the information provided by it is available free of charge to the public."Customers can also access the Department's leaflets and the latest information about benefits and services online at the Directgov website.
Subjects
Publicity; Social security benefits
Date
17 March 2010
Reference
507 c876W; 322255
House
House of Commons
To ask the Secretary of State for Health how much his Department had spent on leafleting campaigns relating to the Summary Care Record in (a) London and (b) England on the latest date for which figures are available.
To ask the Secretary of State for Health how much his Department had spent on leafleting campaigns relating to the Summary Care Record in (a) London and (b) England on the latest date for which figures are available.
Asked by
Stephen O'Brien
(Conservative)
Answered by
Mike O'Brien
(Labour)
Answering body
Department of Health
Type
Written questions
Status
Answered
Tabled on
10 March 2010
For answer on
12 March 2010
Answered on
16 March 2010
Between 1 January and 28 February 2010, 6,754,089 information packs were produced and sent to patients as part of the summary care record (SCR) public information programme, at a total cost of £1,734,450. Of these, 1,113,228 information packs were sent to people in London, at a cost of £285,877, and 5,640,861 were sent to patients in other parts of England, at a cost of £1,448,573.In the period from the start of the early adopter phase of the SCR programme in March 2007, to 31 December 2009, information packs were produced and sent to 2,336,774 patients in England. During this time mailing and postage costs were met by local national health service organisations and information is not held centrally on the costs involved. The unit cost of producing these information packs was 13.59 per pack.A key reason for moving to regional public information programmes from 1 January 2010 was the improved value for money achieved by producing and distributing materials on a larger scale.
Subjects
Publicity; Medical records
Date
16 March 2010
Reference
507 c774W; 322230
House
House of Commons