Written question asked by Bruce George (Labour) on Tuesday, 3 April 2001, in the House of Commons. It was due for an answer on Tuesday, 24 April 2001. It was answered by Geoffrey Hoon (Labour) on Tuesday, 24 April 2001 on behalf of the Ministry of Defence.

Ministry of Defence

Question: To ask the Secretary of State for Defence, what the cost was of the new name and logo selected for new DERA. - Inc figures.

Answer: Mr. Bruce George: To ask the Secretary of State for Defence what the cost was of the new name and logo selected for new DERA. [157333] Mr. Hoon: DERA announced on 5 April that its new name, when it becomes a plc in July, will be QinetiQ. The name will also serve as a logo. The process for generating and deciding on a new name cost £42,000. The design work needed to devise an associated corporate identity for all areas of NewDERA where the name will be used has cost a further £365,000. The application of this design work to new stationery, signs, marketing literature, etc. is still ongoing with a view to formal introduction when the plc is formed on 1 July. It is too early to calculate the final cost of this. It is important to note, however, that even if the name had not been changed, such work would in any case have been required in order to adapt NewDERA to its new status as a plc.

Secondary information