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Children's Plan

We are addressing that issue in two ways—first, through the extra work that we are doing through Sure Start to reach out to the families that the hon. Lady describes to ensure that they take advantage of the services on offer. Sure Start has a continual obligation to keep reaching out further into those communities to find parents who need help and are not getting it. The second way is through the investment that we are making in the early years work force. More quality and more graduates in the early years is the best way to persuade parents to take up their entitlement and to do the best by their children. I hope that the measures on quality will encourage many more parents to take up the opportunities available.