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Policing and Crime Bill

My Lords, I have one question for the Minister that arises out of something that he said a few minutes ago. He talked about irresponsible promotions that have been used to persuade people to drink more than was good for them. He mentioned one in particular: the offer of free drink for all women. Can he tell us something about the nine matters that he has in mind? Do they include the prohibition of that sort of marketing ploy? Are similar initiatives by unscrupulous retailers already in his sights? It would be very interesting for your Lordships to know at least some of the nine conditions that will be covered.