Written question asked by Naz Shah (Labour) on Tuesday, 29 September 2020, in the House of Commons. It was due for an answer on Thursday, 1 October 2020. It was answered by Penny Mordaunt (Conservative) on Wednesday, 7 October 2020 on behalf of the Cabinet Office.
Coronavirus: Ethnic Groups
- Question
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To ask the Chancellor of the Duchy of Lancaster and Minister for the Cabinet Office, what steps he has taken to help ensure that critical covid-19 messaging is able to reach (a) Pakistani / Urdu / Pushto, (b) Bangladeshi / Sylheti, (c) Sikh / Punjabi, (d) Indian / Hindi and (e) Gujarati people.
- Answer
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I refer the Hon. member to the answers given to PQ 55066 on 10 June 2020, PQ 46692 on 29 May 2020 and to PQ 45460 on 11 May 2020.
The Government is working with specialist multicultural marketing agencies, addressing barriers by targeting audiences with bespoke COVID communications. Core marketing materials are translated into multiple languages nationally and on request from Local Authorities and external stakeholder groups. We are also utilising trusted voices, relevant channels, and translated messages to reach a wide range of audiences across the country. This helps the Government to maximise the impact of its ongoing multichannel communications strategy.
Secondary information
- Type
- Written question
- Reference
- 96937
- Session
- 2019-21
- Related items
- Grouped for answer
- Yes
- Subjects
- Information Disease control Languages Ethnic groups Coronavirus Public health
- Link
- View this Written question on www.parliament.uk
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- 2025-12-30 10:54:10 +0000
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