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To ask the Secretary of State for the Home Department, if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to...

Asked by

James Clappison (Conservative)

Answering body

Home Office

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

21 December 2000

Answered on

21 December 2000

Mr. Clappison: To ask the Secretary of State for the Home Department if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142717] Mr. Straw: The Home Office uses advertising in various media to inform the public about how they are affected by Departmental legislation, and also to encourage good practice in such areas as fire safety, crime reduction and voter registration. More recently a substantial police recruitment campaign has been launched. Total expenditure during the years requested is as follows: _________________________________________________________________________________________________. £ million 1996-97 5.23 1997-98 1.4 1998-99 1.8 1999-2000 5.65 2000-01 11.08 _________________________________________________________________________________________________. {1} Spend to date Note: Figures include Value Added Tax Advertising is undertaken through the Central Office of Information. The breakdown of advertising campaigns excluding those under £50,000 is as follows: _________________________________________________________________________________________________. £ 1996-97 Vehicle Crime Reduction 1,900,000 APSG Police Recruitment 80,000 Electoral Registration 693,000 Special Constables Recruitment 2,100,000 Fire Safety 460,000 1997-98 APSG Police Recruitment 75,000 Electoral Registration 570,000 Special Constables 420,000 Fire Safety--Chips pilot 305,000 1998-99 APSG Police Recruitment 75,000 Electoral Registration 580,000 Special Constables 355,000 Fire Safety--Smoke Alarms 370,000 Crime Partnerships 430,000 1999-2000 APSG Police Recruitment 75,000 Electoral Registration 575,000 Special Constables 910,000 Fire Safety--Chips national 1,330,000 Fire Safety--Escape pilot 345,000 European Parliamentary Elections 1,870,000 Passport Agency 545,000 2000-01{ 1} Police recruitment 4,100,000 Vehicle crime reduction 4,000,000 Fire safety 2,200,000 Human rights 780,000 _________________________________________________________________________________________________. {1} Spend to date Each campaign is evaluated to ensure maximum effectiveness and value for money. Evaluation criteria are set according to the individual objectives of each campaign (for example increases in awareness and understanding of fire safety issues are measured, along with changes in public attitudes and subsequent shifts in fire statistics). The results of each evaluation exercise are used to inform future campaign development. Historical data on the individual communication objectives and evaluation criteria for each campaign can be supplied only at disproportionate cost.

Date

21 December 2000

Reference

360 c320-1W; 142717

House

House of Commons

Dept of Social Security

To ask the Secretary of State for Social Security, what advice about the availability of (a) the home energy efficiency plus scheme and (b) other means-tested benefits is given to enquirers about income support.

Asked by

Austin Mitchell (Labour)

Answering body

Department of Social Security

Type

Written questions

Status

Answered

Date

21 December 2000

Reference

360 c260-1W; 142484

House

House of Commons

Foreign and Commonwealth Office

To ask the Secretary of State for Foreign and Commonwealth Affairs, if potential entrants to the Foreign and Commonwealth Office competition, What Europe Means to Me, were informed that essays critical of closer political integration in Europe would be accepted.

Asked by

Lord Lilley (Conservative)

Answering body

Foreign and Commonwealth Office

Type

Written questions

Status

Answered

Date

21 December 2000

Reference

360 c340W; 143657

House

House of Commons

Foreign and Commonwealth Office

To ask the Secretary of State for Foreign and Commonwealth Affairs, how many essays (a) critical of further political integration in Europe and (b) opposed to UK membership of the European Union were (i) submitted and (ii) awarded prizes in his Department's competition, What Europe Means to Me.

Asked by

Lord Lilley (Conservative)

Answering body

Foreign and Commonwealth Office

Type

Written questions

Status

Answered

Date

21 December 2000

Reference

360 c340W; 143656

House

House of Commons

Deposited Paper HINF 2000/1983 [14606]

Deposited by

Department of Trade and Industry

Type

Deposited papers

Date

20 December 2000

Reference

HINF 2000/1983 [14606]

Dept of Trade and Industry

To ask the Secretary of State for Trade and Industry, what measures he is taking to promote electronic commerce. - Inc figure and refs to 11 May 2000, 349 c445W and the report 'e-commerce@its.best.uk'.

Asked by

Douglas Alexander (Labour)

Answering body

Department of Trade and Industry

Type

Written questions

Status

Answered

Tabled on

13 December 2000

For answer on

20 December 2000

Answered on

20 December 2000

Mr. Alexander: To ask the Secretary of State for Trade and Industry what measures he is taking to promote electronic commerce. [143126] Ms Hewitt: Electronic Commerce lies at the heart of this Government's vision for building a competitive, modern, knowledge-driven economy and the DTI plays a leading role in realising this. As mentioned in my previous answer on 11 May 2000, Official Report, column 445W, in September 1999 the Prime Minister launched the report `e-commerce@its.best.uk' which sets out the Government's strategy to make the UK the best place in the world to trade electronically. This strategy is based on three clear principles: Creating the right regulatory environment and market framework to allow e-commerce to flourish in the UK. Ensuring that businesses and individuals have the skills and access they need to harness the full potential of the new technologies. Making Government an exemplar by getting its own services online. Specific actions taken by DTI as part of the strategy to promote e-commerce include: The UK Online for Business programme, which provides help and support for small businesses through a nationwide network of IT advisers, through a telephone helpline and via the UK Online for Business website www.ukonlineforbusiness.gov.uk. Measures to promote consumer confidence when trading online, e.g. Trust UK, a scheme to accredit websites. The Electronic Communications Act 2000, which gives legal recognition to electronic signatures and encourages an industry-led system of self-regulation. Helping all communities get access to the new technology through UK Online centres. The Prime Minister announced the first 600 centres in September 2000. A programme of sector studies, which examines the impact of e-commerce on different sectors and produces a joint Government/industry action plan to promote e-commerce on a sectoral basis.

Date

20 December 2000

Reference

360 c188W; 143126

House

House of Commons

EVENING CHRONICLE CAMPAIGN ON DRINK DRIVING

That this House fully supports the innovative campaign launched by the Evening Chronicle in the North East, which involves local pubs offering free soft drinks to drivers who show their keys and are accompanied by two passengers; and further believes that this initiative will help to reduce the tragic loss...

Primary sponsor

Fraser Kemp (Labour)

Type

Early day motions

Date

20 December 2000

Reference

133

House

House of Commons

Dept of the Environment Transport and the Regions

To ask the Secretary of State for the Environment, Transport and the Regions, if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that...

Asked by

James Clappison (Conservative)

Answering body

Department of the Environment, Transport and the Regions

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

20 December 2000

Answered on

20 December 2000

Mr. Clappison: To ask the Secretary of State for the Environment, Transport and the Regions if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142723] Ms Beverley Hughes: My Department uses advertising on TV and in various other media to inform the wider public about how they are affected by departmental legislation, and also to effect attitudinal change in such fields as road safety and climate change. Each major campaign is rigorously evaluated to ensure maximum effectiveness and value for money. Evaluation criteria are set according to the individual objectives of each campaign (for example awareness and understanding of road safety issues are tracked along with changes in public attitudes and against infringement and casualty statistics), and the results of each evaluation exercise are used to inform campaign development. Historical data on the individual objectives and evaluation criteria for each campaign can be supplied only at disproportionate cost. £ _________________________________________________________________________________________________. Year/Campaign Cost 1996-97 Speed reduction 2,624,255 Drink drive 1,663,271 Child Road Safety 474,966 Railtrack flotation (part) 899,134 Heathrow Terminal 5 7,846 Planning Inspectorate 6,084 DOE Miscellaneous 6,724 Privatisation of BRE 3,934 Helping Your Environment 1,532,109 Total 7,218,323 1997-98 Transport Mobility Roadshow 23,785 Speed Reduction 2,441,665 Child Road Safety 507,520 Christmas Drink Drive 1,333,846 Mobile Phones Road Safety 202,920 Channel Tunnel Blight 16,739 ENVI Miscellaneous 9,777 Climate Change 1,727,659 London Referendum 231,870 Total 6,495,781 1998-99 Kill Your Speed 2,383,823 Rear Seat Belts 743,079 London Referendum 331,758 DETR Recruitment 3,321 Greener Motoring 190,038 Climate Change 761,408 Child Road Safety 101,749 Freight Grants 58,335 Drink Drive 1,403,850 DETR Miscellaneous 13,066 Aggregates Advisory Service 3,339 Total 5,993,766 1999-2000 Are You Doing Your Bit? 4,788,594 Rear Seat Belts 884,137 DETR Recruitment 9,139 Leaded Petrol 132,558 Child Road Safety 400,675 Millennium Drink Drive 1,611,363 Summer Drink Drive 494,681 British Association Festival Programme 4,701 Greener Vehicles 2,668 Fitness to Drive 5,540 Freight grants 47,744 Ladbroke Grove Rail Inquiry 55,512 Kill Your Speed 1,408,659 Election for Mayor of London 1,654,381 Mobile Phones 377,093 Revaluation 50,433 Total 11,927,878 2001-01{ 1} Ladbroke Grove Rail Inquiry 44,143 Quality Mark Scheme 85,185 Child Road Safety 572,191 Rough Sleepers Initiative 7,880 6 Sheet Poster Site 19,861 Road Safety Campaigns 7,261,000 Are You Doing Your Bit? 5,571,557 Thames Safety Inquiry 63,388 Council Board Appointments 36,147 Election for Mayor of London 651,554 Total 14,312,906 _________________________________________________________________________________________________. {1} Year to date

Date

20 December 2000

Reference

360 c168-9W; 142723

House

House of Commons

Dept for Culture Media and Sport

To ask the Secretary of State for Culture, Media and Sport, what recent discussions he has had with the regional cultural consortia regarding initiatives to promote British museums and heritage abroad.

Asked by

Lord Fearn (Liberal Democrat)

Answering body

Department for Culture, Media and Sport

Type

Written questions

Status

Answered

Date

20 December 2000

Reference

360 c208W; 143121

House

House of Commons

Cabinet Office

To ask the Minister for the Cabinet Office, if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the...

Asked by

James Clappison (Conservative)

Answering body

Cabinet Office

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

20 December 2000

Answered on

20 December 2000

Mr. Clappison: To ask the Minister for the Cabinet Office if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment she has made of the effectiveness of each campaign based on these criteria. [142708] Mr. Stringer: The advertising spend for the Cabinet Office for the years 1997-2000 is listed as follows according to each campaign. Owing to changes in accounting systems the paid advertising figures for 1996-97 have to be recalculated, and I will write to the hon. Member with this information. It is normal practice that the effectiveness of a campaign is only evaluated when the total cost of the campaign is over £250,000, as the cost of the research would otherwise be disproportionate to the total cost of the campaign. Only one of the Cabinet Office campaigns reached this threshold, and the effectiveness criteria were as set out. Assessing the Effectiveness of the Millennium Bug Campaigns The effectiveness of the June and November 1999 publicity campaigns was assessed via an on-going tracking study set up to measure awareness of, and attitudes to, the Millennium Bug. This study ran on a monthly basis through-out 1999 and a nationally representative sample of around 2000 adults aged 16+ were interviewed per month. Using the tracking study we were able to compare pre and post campaign waves of research to assess the effectiveness of each burst of publicity. The campaign was assessed in terms of: recall of publicity prompted recognition of campaign materials advertising communication readership and reactions to the booklet effect on attitudes towards the Bug. Cabinet office billing £ _________________________________________________________________________________________________. COI Reference Campaign Title Amount 2000-01 JBK00054 GICS Recruitment 50,749 JMV00138 Fuel Crisis Information 9,984 JRA00072 Cabinet Office Fast Stream Recruitment 121,009 Total 181,742 1999-2000 JAM99057 Action 2000 Public Awareness 4,303,551 JRA99066 Cabinet Office Fast Stream Recruitment 82,266 JBK99095 Civil Service Pension Scheme 906 JBK99029 GICS Recruitment 9,849 Total 4,396,572 1998-99 JBK98034 GICS Recruitment 23,610 JBK98046 Party Political Funding 1,513 JBK98148 Commissioner for Public Appointments 7,272 Total 32,395 1997-98 JDG96018 Chartermark Awards 4,297 JOM96041 Open Government 70,658 JBK96061 Nolan Committee 21,618 JDG96121/141 Chartermark Literature 103,262 Total 199,835 _________________________________________________________________________________________________. Note: All figures include COI loading, and exclude VAT

Date

20 December 2000

Reference

360 c211-2W; 142708

House

House of Commons

Dept for International Development

To ask the Secretary of State for International Development, if she will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) her Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge...

Asked by

James Clappison (Conservative)

Answering body

Department for International Development

Type

Written questions

Status

Answered

Date

19 December 2000

Reference

360 c108W; 142718

House

House of Commons

Lord Chancellors Dept

To ask the Parliamentary Secretary, Lord Chancellor's Department, if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the...

Asked by

James Clappison (Conservative)

Answering body

Lord Chancellor's Department

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

19 December 2000

Answered on

19 December 2000

Mr. Clappison: To ask the Parliamentary Secretary, Lord Chancellor's Department if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142720] Mr. Lock: There have been two advertising campaigns since 1996 and a third is planned for January 2001. In 1998-99, total spending was £333,253 on a national campaign to develop awareness of the magistracy. Effectiveness was gauged by the number of requests for further information about the magistracy: 15,000 people responded. (This figure cannot be related directly to eventual recruiting of magistrates which is on a regional basis and is also supported by ad hoc locally arranged advertising and publicity.) In 2000-01, the total cost of advertising campaigns and associated publicity will be £4.2 million. A total of £3.45 million will be spent on a rolling campaign of regional and local advertising and other publicity work including door-drop leaflets to raise awareness of the Community Legal Service (CLS) in those areas where CLS Partnerships have been formed. The campaign began when the CLS was launched on 3 April 2000 and is continuing. Effectiveness is gauged by public awareness of the CLS. Market research linked with the campaign indicated that by mid-September 2000 general public awareness had reached 23 per cent. A further £0.5 million is committed to national newspaper advertising for the CLS in February 2001. In January and February 2001, a national newspaper advertising campaign is planned to raise awareness of mediation services in connection with family disputes. This is also linked with the CLS. The cost will be £0.25 million. The effectiveness of the campaign and evaluation of its results will be gauged by the number of requests which result for new information leaflets on family mediation. All figures include VAT, Central Office of Information fees and all associated research, production and distribution charges.

Date

19 December 2000

Reference

360 c164-6W;360 c164-5W; 142720

House

House of Commons

Dept of the Environment Transport and the Regions

To ask the Secretary of State for the Environment, Transport and the Regions, what steps he is taking to protect the public from the dangers arising from do-it-yourself gas fitting work; and if he will make a statement.

Asked by

Helen Jones (Labour)

Answering body

Department of the Environment, Transport and the Regions

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

18 December 2000

Answered on

18 December 2000

Helen Jones: To ask the Secretary of State for the Environment, Transport and the Regions what steps he is taking to protect the public from the dangers arising from do-it-yourself gas fitting work; and if he will make a statement. [142640] Mr. Meacher: By law only a competent person can carry out gas fitting work. The Government, the Health and Safety Commission and the Health and Safety Executive undertake various awareness-raising and publicity activities to make the public aware of this. The Executive's leaflets and its Gas Safety Advice Line explain that do-it-yourself work can be dangerous and is likely to be illegal. Retailers have been contacted to encourage them to remind purchasers of gas fittings about the importance of using only competent, registered installers for gas fitting work. The Commission addressed this question in its recent Gas Safety Review. Its review report proposes increased publicity to discourage do-it-yourself gas work, more encouragement to retailers to provide `point of sale' safety advice to consumers and encouragement to equipment manufacturers to include warnings in product literature. While the Commission has concluded in its Review that there is insufficient hard evidence from incident data at present to justify the introduction of a legal ban, it has proposed that the Executive should introduce improved arrangements for the reporting of incidents and the identification of accident causation, including do-it- yourself activity, so that the scale of the potential problem can be more accurately assessed. It is envisaged that the legal position will be reviewed again when this information has become available.

Date

18 December 2000

Reference

360 c10W; 142640

House

House of Commons

Dept of Trade and Industry

To ask the Secretary of State for Trade and Industry, if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to...

Asked by

James Clappison (Conservative)

Answering body

Department of Trade and Industry

Type

Written questions

Status

Answered

Tabled on

11 December 2000

For answer on

18 December 2000

Answered on

18 December 2000

Mr. Clappison: To ask the Secretary of State for Trade and Industry if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established to gauge the effectiveness of each campaign; and what assessment he has made of the effectiveness of each campaign based on these criteria. [142709] Dr. Howells: The DTI's expenditure on advertising through the Central Office of Information is set out in the tables. The criteria for assessing the effectiveness of each publicity initiative varies depending on the nature of the policy or service involved, and a judgment on the best means of getting messages to the target audiences. Specific advertising strategies form part of a wider range of activities to publicise individual policies or services, and it is sometimes difficult to untangle the impact of advertising from other actions. However, measures of success are incorporated into the planning for all campaign and advertising expenditure, and full account is taken of the guidance issued by the Cabinet Office on the use of public funds for this purpose. DTI advertising expenditure through COI _________________________________________________________________________________________________. Period Advertising activity Amount (£) 1996-97 Queens Awards 185,295 Export licences 8,510 Import licences 58,674 Biotechnology Means Business 178,991 Business Links 2,527,747 Fireworks safety 85,150 Invest in Britain 9,377 Miscellaneous 110,230 Total 3,163,974 1997-98 Import licences 58,110 Export licences 6,808 Languages for Export 21,545 Firework safety 73,096 Business Links 1,331,702 IT for All 653,289 Invest in Britain 21,750 Queens Award 24,500 Miscellaneous 182,837 Total 2,373,637 1998-99 Import licences 48,776 Export licences 7,659 Queens Award 228,159 Firework safety 73,863 Working Time Regulations 646,150 Business Links 1,021,351 Carbon monoxide 46,260 Trade-UK 7,198 IT for All 100,641 National Minimum Wage 3,363,881 Total 5,543,938 1999-2000 Export awareness 19,402 National Minimum Wage 377,585 Import licences 58,417 Export licences 12,699 Information Society Initiative 852,375 Miners compensation 164,768 Queens Award 61,512 Metrication 22,213 Carbon Monoxide 71,805 Export USA 2,915 Foresight 55,605 Miscellaneous 15,277 Total 1,714,573 2000-01 (to date) Import licences 7,300 Export licences 8,648 Small Business Service 92,234 National Minimum Wage (Youth) 732,552 National Minimum Wage (autumn) 3,505,048 Distance selling 17,953 Miners compensation 142,899 Miscellaneous 4,887 Total 4,511,521 _________________________________________________________________________________________________.

Date

18 December 2000

Reference

360 c31-2W; 142709

House

House of Commons

Dept for Education and Employment

To ask the Secretary of State for Education and Employment, how many schools in (a) London and (b) the rest of England take part in schemes to promote walking to school. - Inc fact that information requested not held centrally. (Holding answer 13 December 2000).

Asked by

Baroness Tonge (Liberal Democrat)

Answering body

Department for Education and Employment

Type

Written questions

Status

Answered

Date

18 December 2000

Reference

360 c25W; 142198

House

House of Commons

Dept of Social Security

To ask the Secretary of State for Social Security, if he will use television and radio advertisements to urge those entitled to the minimum income guarantee to apply for it.

Asked by

Gordon Prentice (Labour)

Answering body

Department of Social Security

Type

Written questions

Status

Answered

Date

18 December 2000

Reference

360 c78W; 142581

House

House of Commons

Dept of Social Security

To ask the Secretary of State for Social Security, if he will list the principal reasons for the failure of applications for the minimum income guarantee from those prompted to apply by the take-up campaign.

Asked by

Gordon Prentice (Labour)

Answering body

Department of Social Security

Type

Written questions

Status

Answered

Date

18 December 2000

Reference

360 c78W; 142582

House

House of Commons

Dept of Social Security

To ask the Secretary of State for Social Security, what assessment he has made of the effectiveness of advertising in increasing the level of uptake for the minimum income guarantee (a) nationally and (b) in Scotland.

Asked by

Douglas Alexander (Labour)

Answering body

Department of Social Security

Type

Written questions

Status

Answered

Date

18 December 2000

Reference

360 c78W; 143168

House

House of Commons

Dept of Health

To ask the Secretary of State for Health, what plans he has to educate the general public in the correct use of the 999 ambulance service. - (Holding answer 13 December 2000).

Asked by

Baroness Tonge (Liberal Democrat)

Answering body

Department of Health

Type

Written questions

Status

Answered

Date

15 December 2000

Reference

359 c302W; 142200

House

House of Commons

Dept for Culture Media and Sport

To ask the Secretary of State for Culture, Media and Sport, if he will list for (a) 1996-97, (b) 1997-98, (c) 1998-99, (d) 1999-2000 and (e) 2000-01, (i) his Department's total spending on advertising campaigns, (ii) the cost of each individual advertising campaign and (iii) the criteria that were established...

Asked by

James Clappison (Conservative)

Answering body

Department for Culture, Media and Sport

Type

Written questions

Status

Answered

Date

15 December 2000

Reference

359 c296W;359 c294W; 142711

House

House of Commons

Librarians' tools

Type

House

Session

Month

Department

Member

Primary member

Answering member

Legislative stage

Legislation

Subject

Publisher