Written question asked by David Simpson (Democratic Unionist Party) on Wednesday, 8 October 2008, in the House of Commons. It was due for an answer on Monday, 13 October 2008. It was answered by Angela Eagle (Labour) on Monday, 17 November 2008 on behalf of the Treasury.
Departmental Marketing
- Question
- To ask the Chancellor of the Exchequer what assessment he has made of the cost effectiveness of Government-commissioned advertising in the last 12 months relating to matters falling within the remit of his Department.
- Answer
-
The majority of advertising undertaken by the Treasury in the last 12 months was for the purposes of recruitment. The advertising is evaluated to ascertain the volume and quality of responses and is used, together with advice from the Department's advertising agency, to ensure the most effective medium is used.
Secondary information
- Type
- Written question
- Reference
- 483 c164W;483 c163W; 226511
- Session
- 2007-08
- Subjects
- Marketing Treasury
- Link
- View this Written question on www.publications.parliament.uk
Librarians' tools
- Timestamp
- 2013-11-25 01:57:10 +0000
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