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Localism Bill

My Lords, I support the noble Lords, Lord Borrie and Lord Black, in welcoming the Government’s amendment and I agree with them about withdrawing our alternative amendments. As chairman of the Advertising Standards Authority I believe strongly in the enormous value of responsible advertising. The outdoor advertising industry is, overwhelmingly, hugely responsible. The amendment ensures that that responsibility and the freedom to advertise that goes along with it will remain firmly in place, and sensibly so. I welcome the Government’s amendment. I thank them for listening and for producing a highly acceptable formula in their amendment.